Ten years of it. Credit card applications and online banking at TD, and now the enterprise data platform at Scotiabank that a few thousand people across the bank have to use.
The part I care about is where someone is trying to get started and gives up instead. That is usually fixable, and usually nobody's job.
Every figure below comes from work that shipped.
| Figure | What it measures |
|---|---|
| 70% | Faster onboarding onto the enterprise data platform, after I designed and shipped a self-serve journeyScotiabank |
| 40% | Lower application abandonment in the digital onboarding funnel, via quantitative analysis and a steady A/B testing cadenceTD Bank · MBNA |
| 5 days | From first conversation to shipping online transaction disputes, mid-pandemicTD Bank |
| 35% | Fewer call centre inquiries as a direct result of thatTD Bank |
| 23% | Less data lake storage, through an archival solution my team builtScotiabank |
| 40+ | Source systems whose ingestion pipelines I own, spanning several countriesScotiabank |
| 18 | People across two embedded pods I managed directly, including three product managersTD Bank |
Two banks, three roles, one consistent interest in the moment someone decides this is too much effort.
Both of these are older than my product career, and both feed back into it.
I help teams and players perform better using data — who to recruit next season, what the strategy should be, how the opposition actually plays. I am a certified analyst, I have done paid work for a league and for club sides, and I volunteer as product manager for an international cricket analytics hackathon.
A small dog sitting business in Brampton that I have run since 2011. Clients, pricing, scheduling, invoicing, seasonal cash flow — all of it, for fifteen years.
It is the reason I have specific and fairly unromantic opinions about what a small business owner actually needs from a bank.
If you are working on onboarding, activation, or a data platform nobody enjoys using, I would like to hear about it. Same goes if you just want to argue about cricket numbers.